dispatches from the pop scene...minus the corn syrup.

Tuesday, June 19, 2007

After Releasing A Million Love Songs, How Deep Is Your Love Still For Take That?

Take That have a new single out this week in Britain, but its chances of matching the success of their previous two hits is unlikely.

The That's comeback album, Beautiful World, is creeping up toward an astounding 2 million copies sold in England alone, ahead of its rumored North American release later this year. (Here in the U.S. -- a country with a much larger population of consumers -- recent hit albums by Akon, Norah Jones, The Fray and Daughtry have also sold 2 million copies.)

The first two single offerings from the set, "Patience" and "Shine," recently gave the foursome their ninth and tenth U.K. #1s.

So why the lack of love for "I'd Wait For Life"?

Photo by Jolene/Take That Appreciation Pages

11-year-old fansite The Take That Appreciate Pages began lamenting the new single's lack of airplay two weeks ago, and "I'd Wait For Life" is nowhere to be found on U.K. iTunes' daily download chart. On Amazon, the physical single is ranked at #342 for music sales.

One could argue that while "Patience" was the first single, it was guaranteed to get attention, and "Shine" was an irresistibly upbeat pick, whereas "I'd Wait For Life" is a plodding ballad with anguished vocals mainly by Gary Barlow. But that could pretty much sum up Take That's entire back catalogue.

Maybe at this point, everyone that would care has already bought the album. It probably doesn't help that the only thing to entice wary buyers is one lone B-side ("We All Fall Down").

At the very least, it'll be interesting to see how "I'd Wait For Life" plays out on Sunday's new chart. It failed to register in the Top 75 off digital sales, ahead of its CD single release yesterday -- something "Patience" and "Shine" did effortlessly.



  • At 4:17 PM, Blogger Phil said…

    Sorry Take That fans, but I think everyone else is a bit fed up with them, hence the lack of radio play. But it will, despite that, do well.

    And if Gary doesn't get up off that piano and dance like the rest of the boys, he'll only turn into a lard arse. Oops. Too late.


  • At 5:21 PM, Anonymous Could It Be Orangutan? said…

    Perhaps if they did a TV special where they acted out some of the 'romantic scenarios' from your Take That poll a while back it might drum up some interest?

  • At 10:45 PM, Blogger Paul said…

    well it is a bit of a shit song to release. Personally, i stick by my theory that they should have rerecorded Blame It On The Boogie. the b-side is quite nice :P

  • At 11:32 PM, Blogger Adem IAR said…

    Is it too late to call in Lulu?


    (Do you think this is Gary's "Angels?" That's what I thought the first time I heard it. Love the song to bits, not sure if it was the right choice for a single though. "Reaching Out" probably would have been the better choice.)

  • At 7:44 AM, Blogger Robpop said…

    Its the year of the girl band ANYWAY!

  • At 11:54 AM, Blogger J'ason D'luv said…

    Valid points, all around! A little birdie said the single is at #15 on the midweek chart.

    Phil, just saw a clip of Gary taking his shirt off at a recent concert. I kind of like him sitting at the piano better.

    Orangutan Changes, yes! I completely forgot about the poll. They should just hire me as their publicist.

    Pablo, I think they were hoping it'd be one of those big "...for years to come" ballads, the type that'll be played at weddings twenty years from now. Or, as Adem said, like "Angels."

    Adem, GREAT idea. Although, something tells me Lulu would have her assitant's intern 'take that' call. "Reaching Out" or "Beautiful World" would've been way better choices.

    Robpop rests the case for all. There's no arguing. Bring on the Spice Girls!!

  • At 11:50 AM, Blogger Adem IAR said…

    The intern would "take that" call (I d'luv you, ps) only because Lulu's keeping her personal line free, just in case Jennifer Saunders feels like giving out some work.

    Maybe Lulu could do a song with the reformed Spices instead?


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