dispatches from the pop scene...minus the corn syrup.

Thursday, September 27, 2007

Darren Hayes And The (Much) Speculated Demise Of Attitude Magazine

Here's the crackin' new video from Darren Hayes, for "Me, Myself & (I)." Arjan's streaming a rad mix, and the single is due out November 5.

Great send up of the old Memorex tape ads. Or was it Maxell? Hey, I was only 15 when the '80s ended, and by then I was usually cracked out on Pixie Stix and D-Mob records, so it beats the shit outta me.

But perhaps an interesting subtext is that Darren appeared on the August/September cover of U.K. gay mag Attitude, wearing the red shirt get up he has on in the video, but nary an issue of the publication has been seen since that one.

After a bit of "research" -- i.e., looking on the mag's Wikipedia entry -- here's what turned up:
The January 2007 edition of attitude did not appear on its publication date. Speculation mounted over whether the magazine was still in publication with reports of cleared offices and disconnected telephones.[1] At one point, it was reported that attitude had closed owing to financing problems and that they may be put up for sale.[2] However, the February 2007 edition came on sale as planned. In his monthly letter, the editor explained the problems had been due to a change of publisher. It has since been confirmed that the magazine has been sold to Giant Clipper Ltd.[3]

The July 2007 edition of attitude also didn't appear on its publication date. Staff claimed not to have been paid since April as Giant Clipper Ltd faced a financial crisis. At the end of August a combined Aug/Sept issue was published. [4]

The attitude website appears to no longer be online. The domain registrant of attitude.co.uk is still recorded as Remnant Media Ltd in the Nominet WHOIS database. [5]
So, did Darren Hayes sail that ship on its last voyage? More importantly, what the F ever happened to my "We Call It Acieed/Trance Dance" 12"?

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  • At 4:38 PM, Blogger mobius said…

    I love the new video. Dazza looks hot in this one!

  • At 12:34 PM, Blogger Adem IAR said…


    I'm not sure how it is possible, but I now love you even more.

  • At 4:29 PM, Blogger Phil said…

    Straight (!!) from the horse's mouth, so to speak, Attitude was a cracking 'going concern'. It made money from advertising in spite of the so-so sales. The financial crisis was caused by severe cash flow problems. Money had to go out before any money came in. The resulting backlog of people, including the poor staff, waiting for money due meant they were never going to get the mag up and running again under the new publishers. It would be nice to proved otherwise though!

  • At 9:54 AM, Blogger Robpop said…

    (Bites lip!)

    Gay Times is still going strong. I think it stands out as being a bit less about style but dabbles in all genres. Attitude refused to consider politics and dipped first first into the shallow pool of celebrity.

    Looking abroad at European gay magazines (Manner & Tetu for example) it seems that a bit of style, glam and politics is essential. Too much of one thing can lead to failure (see Fable and Attitude).

    Manner, Zero, Gay Times and Tetu all seem to have the balance just right.

  • At 12:38 PM, Blogger J'ason D'luv said…

    Yeah, love the video too, Mobius... I wish he would do a radio edit of the DOA-sounding mix for the single!

    Adem, I know...how rad were D-Mob? I had that "Trance Dance/We Call It Acieed" 12" back in 9th grade, because there was this Top 40 station in Pittsburgh that did a house music hour-long show on Sunday afternoons (this was 1989), and I caught that tune on there once.

    Phil & Rob, what 'in the know' gayers you are.

  • At 8:59 AM, Anonymous Leon said…

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