dispatches from the pop scene...minus the corn syrup.

Tuesday, April 22, 2008

Out Of The Blue, Chris Brown Offers Up The Spring's Best Pop Song With "Forever"

Forget Madge, Mariah, Donna and all those other ho's putting out new jams -- Chris Brown's "Forever" is the best pop song you'll hear all spring!

I know, I know...this one caught me completely off guard, too! Added to iTunes today as a single, "Forever" is a new track available from the upcoming June 3 "Forever Edition" re-release of Brown's sophomore album, Exclusive. [Listen to "Forever"]

Let's get to the goods, though. You already know Fergie's "Glamorous" was such a guilty pleasure that it tipped the scale from being guilty to being just downright pleasure. Polow da Don, who crafted that one, goes totally Euro on "Forever," hooks Chris up to a vocoder and even throws in a filtered disco moment during the middle eight!

The lyrics employ the oft-used sex-disguised-as-dancing metaphor (think Rick Astley's "She Wants To Dance With Me" or Madonna's "Into The Groove"):

It's like I waited my whole my whole life
For this one night
It's gonna be me, you and the dancefloor
Because we only got one night
Double your pleasure, double your fun

I already drove down the freeway finger-poppin' along to "Forever" on repeat today, looking like a grinning idiot. And if a double decker bus, etc.

Between this and Ne-Yo's new single, "Closer," it's getting harder to complain that R&B is still stale these days. If there's any justice, "Forever" will hit #1 while spring's still blooming.

* RAWWK! Get your Coachella on with this week's Chart Rigger music column on Towleroad!

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  • At 8:02 PM, Blogger Cristián said…

    I agreee. The current late shift of R&B and HipHop towards a flirt with the electro sounds of euro dance, it's finally making the genre all more easy on the gay ear.
    Two weeks ago I found myself - to my own amazement - purchasing in iTunes "Check Your Coat" by O'Neal McKnight. And as I played it I felt a similar sensation like the one I remembered having the day I played for the first time as a kid on my old turntable the 7" of Rockwell's "Somebody's watching me", or Billy Ocean's "Loverboy".
    Those chills that come from a well crated rhythm hook, neat, fresh, and breezy that sprays the air all around with an entertaining halo of musical mystique.
    This Chris Brown single is in the same line.
    Kudos to the long-overdue-but-finally-seeing-the-light-at-last new change of skin or R&B.
    Keep more of those cool sounding new grooves coming!

  • At 9:19 PM, Anonymous Anonymous said…

    I was like you - R&B is crap, until Ne-Yo popped up on the scene and I'm diggin this new Chris Brown track - BUT if you really want some excellent, danceable and downright great tunes from start to finish check out UK R&B sensation Taio Cruz. I just got his UK CD "Departure" and it's incredible. With any luck maybe he'll try and break stateside this year. Check him out!

  • At 4:25 AM, Blogger Paul said…

    i'm as surprised as you that i like this song and crikey - even NeYo. Good lord, please don't tell me i'll be getting a woody next for chubby sean kingston>! :P

    Plus, nice Debbie Gibson referenced title :) hehe

  • At 7:42 AM, Anonymous Anonymous said…

    I'd like this song better if someone who could sing - even when autotuned - was singing it. Ugh.

    As for Ne-Yo..."How you doin?" says it all about the gaying of his sound.


  • At 8:55 AM, Blogger John said…

    I am loving this track, and I was already up on "Closer", so something's going on. To Christian's point, in a perfect world, "Check Your Coat" would beat "Forever" to number 1. Simply brilliant stuff. And to Paul, Kingston's already gotten there with "Take You There", which made me feel dirty for loving for several weeks before I got over it.

  • At 3:53 PM, Blogger Poster Girl said…

    John, I was going to say something about "Take You There" after Paul's mention but you beat me to it--not that I loved it (I loved "Me Love," though, so I was on board the "let's love a Sean Kingston" song bandwagon, just with a different song), but I heard quite a few people actually say they liked that.

    "Forever" is BRILLIANT and I had no idea it hit iTunes today--thanks, D'luv! Actually, double thanks ;)

  • At 9:50 PM, Blogger Brad said…

    Wow--quite right, indeed.

    It's quite pleasant and soothing. I'm really loving the luscious vocoder moment happening in hip-hop right now. "Rock With U" from Janet, "Umbrella," etc. etc.

    In fact, this is very "Umbrella." Eva-eva-eva.

    I could get used to this.

  • At 9:37 PM, Blogger D'luv said…

    Cristián, haven't heard the O'Neal McKnight track, but will check out asap.

    Anonymous, and that's for your recommendation, too. I saw Taio had a hit in the UK recently.

    Paul, did you hear Sean Kingston's "Take You There" yet? I posted the video next to Rozalla's "Everybody's Free" back in February, I think, pointing out how the intros were kinda, sorta, not really similar.

    Skinny B, you don't think Chris Brown can sing? I kinda like his voice. "No Air" is a jam. And I used to rock "Run It!" back in the day.

    John, we have very simlar tastes sometimes...did we sleep together ever?

    PG, you're mighty welcome, fine young lassie.

    Brad, you've waited your whole life for this night.


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