dispatches from the pop scene...minus the corn syrup.

Friday, February 19, 2010

It's Alex Gardner's Highly-Reflective "I'm Not Mad" Music Video

Scottish bugger Alex Gardner teased the masses last week by posting a few images from the set of his "I'm Not Mad" video shoot. But eff that noise—now we have the full music video itself!

Kind of simple. But, look—if I looked like Alex Gardner, I'd stare at myself in the mirror in my damn videos, too. Here's what Alex told the BBC about the clip for his debut Xenomania-produced single:
"I got to go to Los Angeles. It was a big deal for me because my entire life I've never been out of Europe or anywhere. There are some great visuals to it. It's me basically in this mirrors box room. The floors, the walls - everything is mirrors.

"It's very trippy, you look down on the top of your own head so it's very kind of strange. It's basically a metaphor for being stuck with things that you can't really do anything about.

"It's me going a little bit mental, a little bit crazy. It's very psychedelic."

I just can't believe both Alex Gardner and Take That were here in L.A. last month and didn't invite me out for a drink or a game of strip poker.

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  • At 5:02 PM, Blogger Ken said…

    I think the video is a bit indulgent but it definitely worked. Would've been lovely if he went outside or there were at least some other scenes in the video. But still, he's slowly becoming a favourite. :)

  • At 5:20 PM, Blogger Paul said…

    it is trippy and psychedellic. It's still a wank fest though when all's said and done.


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