It's Rihanna's "S&M" Video

With "S&M," Rihanna has gone ahead and done her inevitable "the media treats me like I'm a sex object" music video. The jam is the third single off Loud, following up "Only Girl (In The World)" and "What's My Name"—and like the former, it was co-produced by Stargate and Sandy Vee.

RiRi—or rather, "S&M" director Melina Matsouka—tried to go for the shocking here: Uh-oh, Rihanna's in pink latex; uh-oh, Rihanna's got sex toys and a giant red wig on; uh-oh—and Jesus Christ—is that Perez Hilton being walked on a leash and pissing on a fire hydrant?



That said, what could possibly be shocking that hasn't already been done in music videos these days? As far as a single choice, "S&M" is just okay, if not entirely generic. Here's hoping the powers that Ri go for something with a little more personality and warmth, like "Fading," next.

And, last thing: someone really should have told Rihanna that Ye Olde Vampyre Madonna made this same video back in the year 1734. It's called "Human Nature."