It's Rihanna's "S&M" Video
With "S&M," Rihanna has gone ahead and done her inevitable "the media treats me like I'm a sex object" music video. The jam is the third single off Loud, following up "Only Girl (In The World)" and "What's My Name"—and like the former, it was co-produced by Stargate and Sandy Vee.
RiRi—or rather, "S&M" director Melina Matsouka—tried to go for the shocking here: Uh-oh, Rihanna's in pink latex; uh-oh, Rihanna's got sex toys and a giant red wig on; uh-oh—and Jesus Christ—is that Perez Hilton being walked on a leash and pissing on a fire hydrant?
That said, what could possibly be shocking that hasn't already been done in music videos these days? As far as a single choice, "S&M" is just okay, if not entirely generic. Here's hoping the powers that Ri go for something with a little more personality and warmth, like "Fading," next.
And, last thing: someone really should have told Rihanna that Ye Olde Vampyre Madonna made this same video back in the year 1734. It's called "Human Nature."
RiRi—or rather, "S&M" director Melina Matsouka—tried to go for the shocking here: Uh-oh, Rihanna's in pink latex; uh-oh, Rihanna's got sex toys and a giant red wig on; uh-oh—and Jesus Christ—is that Perez Hilton being walked on a leash and pissing on a fire hydrant?
That said, what could possibly be shocking that hasn't already been done in music videos these days? As far as a single choice, "S&M" is just okay, if not entirely generic. Here's hoping the powers that Ri go for something with a little more personality and warmth, like "Fading," next.
And, last thing: someone really should have told Rihanna that Ye Olde Vampyre Madonna made this same video back in the year 1734. It's called "Human Nature."
Labels: Rihanna
5 Comments:
At 9:03 AM,
Moonwalker said…
I couldn´t agree more with you! The video is predictable and the single is just ok. It seems like a very desperate attempt on Rihanna´s part to be controversial and grab attention. "Fading" or "California King" should definitely be the next single.
At 1:07 PM,
realsugar said…
Everyone else besides Rihanna is either fat, ugly or a douche. Some are all three of those qualities in this video. I bored out after a minute.
At 5:52 PM,
A1 said…
S & M is the best track of Loud so good single choice!
As for the video i think its more "Deeper and Deeper" from le Madonna!:)
At 5:55 PM,
A1 said…
as for the video it is weak...it could of been real hot mess but its just a mess.
At 4:06 AM,
Meiqing Xu said…
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